Kendrick Lamar's Superbowl Halftime Performance

Kendrick Lamar’s name rings loud and clear as one of the greatest rappers of this generation, securing his place at the pinnacle of today’s Hip-Hop culture. From owning the Drake beef, to his album GNX hitting over a million sales, to racking up five Grammy wins, and absolutely dominating the 2025 Super Bowl Halftime Show in New Orleans, Lamar has done it all. His impeccable storytelling ability has earned him the respect of fans and critics alike. For me, it all started back in 2009 with The Kendrick Lamar EP, and since then, he’s consistently proven himself as an essential voice in Hip-Hop—continually evolving with each project. From Overly Dedicated to Section.80, good kid, m.A.A.d city, To Pimp A Butterfly, and beyond, Kendrick’s work has never failed to inspire, challenge, and uplift.

Now, let’s dive into his unforgettable Halftime performance… First off, the choice of Samuel L. Jackson narrating as Uncle Sam was pure genius. In a moment where America feels divided, this concept couldn’t have been more fitting. Jackson’s voice perfectly captured the essence of the performance—questioning what America, and more specifically, white America, expects from Black entertainers. The message was clear: don’t be “ghetto,” “loud,” or “obnoxious”—a sentiment that Kendrick masterfully flipped on its head. The songs performed, I believe were a substantial mix for the set: Squabble Up (GNX), Humble (DAMN.), DNA (DAMN.), Euphoria (Single), Man at the Garden (GNX), Peekaboo (GNX), Luther (GNX) & All The Stars (Black Panther: Soundtrack) featuring singer SZA, Not Like Us (Single), and TV Off (GNX). 

The visual execution was just as impactful. Dancers dressed in red, white, and blue—forming the American flag around Kendrick—spoke volumes, as the artist used the stage to assert his place in the narrative of American culture.

Perhaps the most electric moment of the performance came when Kendrick teased the crowd with the possibility of performing Not Like Us, a track rumored to have Drake considering legal action. With rumors swirling, many wondered if Lamar would really go there. Not only did he play the song, but he also cheekily acknowledged the drama with a line: "You know they like to sue..." As the crowd echoed every lyric, the energy was palpable.

Once again, Kendrick Lamar proved he’s not just a rapper—he’s an icon. His Halftime show was unapologetically bold and fiercely creative, a reminder that he will always push boundaries.

© 2025 Lauryn C. Powell

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